Medical v. Non Medical Home Healthcare
“Helping Service Providers Find Those in Need of Care”
Happy June, everybody! I get a lot of great questions from our viewers and sometimes I decide to share the answers with all of you in an episode. If you ever have a question for me, please email email@example.com. Your question could appear in an episode.
In today’s episode of “A Drink with the Hurricane” I answer a question from Shereese in Maryland. She asks, “Steve, how does a non-medical, non-certified provider compete or gain leverage vs. a certified provider? Do they always have to play second fiddle?” What a terrific question!
The quick answer is YES, they can compete. The fact is that they can do even better than certified providers as they are going after private paying sources vs. Medicare, AND they are far more profitable. A non-medical home care company can invoice $1,000,000 for the year and walk away with $200,000-$250,000 straight profit, whereas a skilled certified agency would likely have to bill 5 times that to have the same profits.
To answer the last part of that question, no, non-medical companies don’t have to play second fiddle to the medical ones. The smart owners of certified agencies will partner with private ones to reduce their readmissions and leverage that for additional referrals.
NEXT MONTH is our Hurricane Marketing Boot Camp. Come join us July 10-11, in New York City. This is our last public event for 2014. So don’t put it off any longer…register today and I will teach you how to Blow Away the Competition! I can’t wait to see you there!