Medical v. Non Medical Home Healthcare

Medical v. Non Medical Home Healthcare

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Happy June, everybody! I get a lot of great questions from our viewers and sometimes I decide to share the answers with all of you in an episode. If you ever have a question for me, please email info@homecaremarketing.net. Your question could appear in an episode.

In today’s episode of “A Drink with the Hurricane” I answer a question from Shereese in Maryland. She asks, “Steve, how does a non-medical, non-certified provider compete or gain leverage vs. a certified provider? Do they always have to play second fiddle?” What a terrific question!
The quick answer is YES, they can compete. The fact is that they can do even better than certified providers as they are going after private paying sources vs. Medicare, AND they are far more profitable. A non-medical home care company can invoice $1,000,000 for the year and walk away with $200,000-$250,000 straight profit, whereas a skilled certified agency would likely have to bill 5 times that to have the same profits.

To answer the last part of that question, no, non-medical companies don’t have to play second fiddle to the medical ones. The smart owners of certified agencies will partner with private ones to reduce their readmissions and leverage that for additional referrals.

NEXT MONTH is our Hurricane Marketing Boot Camp. Come join us July 10-11, in New York City. This is our last public event for 2014. So don’t put it off any longer…register today and I will teach you how to Blow Away the Competition! I can’t wait to see you there!

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9 thoughts on “Medical v. Non Medical Home Healthcare

  1. Debra.

    I wish I did have something for you on thus matter. is the person getting care on medicaid? if so I do know some states offer reimbursement to families who are primary caregiver as that person wouldn't be able to work because they are taking care of the loved one. its not a big income but it does help. and that's on a state by state basis.

    check with your state's office on disability and also Medicaid.

    best wishes to you

  2. Brednda, contact the aging and disability resource center in your area and call the state will of quality assurance…. just a start. 🙂

  3. My point is if you know how to build 20 millon dollar home health business why don't you do it yourself rather than teach

  4. mark,

    interesting point you bring up and you're not the first to say the same to me.

    its because I ALREADY DID. I joined a company and 4 years later became part owner, then several years after sold it. Business development is my favorite part of the business and presenting my program/system at conferences and conventions like I currently do is my passion.

    thank you for your feedback and comment. be well.

  5. Can you own a home healthcare business and pay your LLC for taking care of your mother-in-law who lives in your household with dementia?

  6. For private duty agencies, how is licensure and/or certification obtained? In Louisiana, a license is only issued to Medicaid/Medicare agencies. What certification is best for private agencies that do not want to participate with Medicaid?

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